That was the shortest version.

The Collective is really a collective. A hub for research, ideas, feelings and work towards keeping the Asian elephant alive in the wild AND in peoples' minds.

 

For the pictorially challenged, that image says -

 

The Real Elephant Collective intends to raise funds and awareness, tolerance and understanding by :

 

1. Interpreting and Discussing existing academic research and policies to take it out of the clouds and reach it to where it matters.

2.Raise funds and fun through (transparently produced) elephant-themed merchandise, design services(would you like ele themed party or wedding stationery, or an ele-bathroom?) and events.

3. All profits towards supporting Conservation Efforts, further Research and of course grow the image of the elephant (ie.to others who do ele events, ele publications etc)

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What's this about the Real Ele and the Image of the Ele?

Well, this animal and all that it means can do with all the love and goodwill it can get, direct to the real aan or through its many representations. One may well keep the other alive, when push comes to shove.

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